What is a business plan?
´A business plan is a written document that describes in detail how a business — usually a startup — defines its objectives and how it is to go about achieving its goals.
´A business plan lays out a written roadmap for the firm from each of a marketing, financial, and operational standpoint.
´A typical plan will have three sections.
´Section one describes Management and Marketing aspects of the business.
´Section Two includes financial projections.
´Section Three is supplemental information.
´ A short (3-5 pages) Executive Summary is often added at the beginning of more complex business plans.
What is executive summary?
´An executive summary is the first section of a business plan and is generally considered the most important.
´Typically 2-4 pages long.
´The executive summary is often written last, after the entire plan has been finalized.
´The executive summary then covers the highlights of all the other sections.