Part I – Strategic Analysis of Cooper Industries Case
The attractiveness of the target acquisition might be measured I different perspectives, first of all the financial one, second of all the costs associated with the merger and third of all the overall strategic compatibility of two companies, and therefore the benefits or losses that can be faced as a result of the merger.
First of all it has to be noted that the acquiring company will benefit financially from the merger, apart from anything else. Since the company is not diversifying from its core activities, the financial benefits first of all come in the form of savings, primarily advertising and administrative expenses. Merging the two companies will allow for shared advertising space and therefore will help to save expenses. Cooper Industries will also be able to expand its market share without the need for additional investment, since as said in the case Nicholson’s distribution system is...