Essay “Solving an organisational problem using Design Thinking approach”

Have you ever noticed that problems are best solved when you use a non-standard approach? At first glance, this seems logical: a non-standard question is a non-standard solution. It’s only in life that we are accustomed to be guided by good old schemes and rely on stereotypes. In business, too often you need to look at the world around with a different eye. However, most often these are already familiar things, familiar products, one familiar day of life that needs to be overestimated. Many may say that when you see a thing once, you get used to it, and then you don’t notice its advantages at all. You can also talk about loyal customers who are already accustomed to a particular product. They no longer have feelings or fresh emotions, for example, from the usual chocolate bar. At this point, some companies stop: after all, there is no need to develop further - customer loyalty is in your pocket, there is demand. However, new products constantly appear on the market, which can simply fa...