UNIVERSITY OF LATVIA
FACULTY OF HUMANITIES
DEPARTMENT OF ENGLISH STUDIES/
DEPARTMENT OF CONTRASTIVE STUDIES,
TRANSLATION AND INTERPRETING
FUNCTIONS OF HASHTAGS IN COCA-COLA FACEBOOK WALL POST
TITLE IN LATVIAN
English Philology BSP/Modern Language and Business Studies BSP
Matriculation card No. ….
Adviser: prof./assoc. prof./assist. prof./lect. Inta Liepa
Declaration of Academic Integrity
The Internet and the virtual space it forms have become an integral part of daily life. The scale and speed of development of Internet communication affect all spheres of human life. Virtual communication is becoming an alternative to real communication.
The paper examines the features of self-presentation of a Coca-Cola company on the Facebook social network. Hashtags are the linguistic means of positive self-presentation along with the brand. The analysis showed, first, a small number of various hashtags; second, a significant pred...
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