Contents
Introduction 3
1. Industry analysis 4
1.1. The history of the development of the hospitality industry 4
1.2. Feature of 5-star hotels 6
1.3. Characteristics of services 7
1.4. Trends in the global hotel industry 8
2. Contribution 12
2.1. The Broadmoor Hotel macroenvironment evaluation 12
2.2. Economical contribution 14
3. Laws, regulations, tourism strategies 16
4. Broadmoor company analysis 21
4.1. Overall description of the company 21
4.2. Development strategy 21
4.3. Organizational structure and Personnel 23
4.3.1. Personnel management 25
4.4. Competitiveness and Seasonality 26
4.5. Assessment of the Broadmoor hotel marketing activities 27
5. Characteristics of Trainee’s Work at an Enterprise 30
Conclusions and suggestions developed by a student for improving the enterprise’s activities 31
References 33
Introduction
I have had a practice in Broadmoor Resort for the period 05.05.2014 – 11.01.2014. Hotel Broadmoor is a five-star hotel, which is located in City of Colorado S...