How has the country changed recently? Difficult question. Latvia has become global. Today, the impact of globalization is perceived more and more positively. Many Latvians work abroad or have relatives in other countries. But at the same time, we are seeing an increase in tensions as the value of local and national brands and products grows, and the incoming labor force from Ukraine affects local earnings. Authenticity and national pride were especially significant during the pandemic. Closed borders have increased domestic tourism, opening up various local brands for domestic consumption.
Today, the topic of ecology is more important than ever. Today we see increased attention to the ongoing climate change. A growing number of people agree that climate change poses a long-term risk to humanity.
The trend towards health awareness has increased. Health is increasingly important to consumers and influences their food choices. These trends have an impact on the lifestyle of modern Latvian...
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