Increasing brand awareness of “TLcandles” company

Introduction
Globalization, accelerating the pace of scientific and technological development, as well as the development of Internet technologies make manufacturers compete more and more for the consumer, and modern society is increasingly based on digital interaction with the brand. That is why it is becoming increasingly difficult for companies and brands to differentiate themselves from each other only with the help of the features of their products. Promotion as a complex complex process helps to inform the consumer about a product or service, or an organization (public or commercial), as well as to establish strong relationships with consumers. Promotion is a guaranteed way to attract an audience. A brand is an opportunity to make a company (product) recognizable. By creating attractive brand equity that targets a wide range of target audiences, this can have a direct impact on business performance. This effect can manifest itself in an increase in sales, in an increase in brand ...