INVESTMENT PROPOSAL
ZG GLASSES
Future Is Here
TABLE OF CONTENTS
INTRODUCTION
Paper’s Objective
Problem Definition and Solution
FEATURES. BENEFITS AND MARKET OPPORTUNITY
Gap Analysis
Features and Benefits
Market Opportunity
MARKET STRATEGY
Porter’s 5 Forces Industry Analysis
Competitive positioning
Market Strategy
Generic Go-to-Market Strategy
Fictional Persona
Elevator Pitch
FINANCIAL MODEL
CONCLUSION
BIBLIOGRAPHY
INTRODUCTION
Paper’s Objective
Paper's Objective is to attract investment resources to create the company ZG-Glasess by Aisara Suleimenova. The purpose of the project is to make a profit through the sale of an innovative product. ZG-Glasess by Aisara Suleimenova is a small company with a long-term focus. To achieve its goals, the company must focus on the mission behind the vision. The company's vision is realized in three ways:
To be the first company in Riga and Latvia to offer smart glasses with Wi-Fi connectivity.
Pay fair wages to employees and hired profe...
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