INVESTMENT PROPOSAL

INVESTMENT PROPOSAL
ZG GLASSES
Future Is Here
TABLE OF CONTENTS

INTRODUCTION

Paper’s Objective
Problem Definition and Solution

FEATURES. BENEFITS AND MARKET OPPORTUNITY

Gap Analysis
Features and Benefits
Market Opportunity

MARKET STRATEGY

Porter’s 5 Forces Industry Analysis
Competitive positioning
Market Strategy
Generic Go-to-Market Strategy
Fictional Persona
Elevator Pitch

FINANCIAL MODEL
CONCLUSION
BIBLIOGRAPHY
INTRODUCTION

Paper’s Objective

Paper's Objective is to attract investment resources to create the company ZG-Glasess by Aisara Suleimenova. The purpose of the project is to make a profit through the sale of an innovative product. ZG-Glasess by Aisara Suleimenova is a small company with a long-term focus. To achieve its goals, the company must focus on the mission behind the vision. The company's vision is realized in three ways:

To be the first company in Riga and Latvia to offer smart glasses with Wi-Fi connectivity.
Pay fair wages to employees and hired profe...