Faculty of International Tourism
Marketing communication of the restaurant “Biblioteka Nr. 1”.
Study programme Tourism and Hospitality
The topic of the bachelor's thesis is “Marketing communication of the restaurant “Biblioteka Nr. 1". The main goal of this work is to analyze the marketing communication of restaurant Biblioteka Nr. 1 and work out solutions for its improvement. The author carried out the analysis based on primary and secondary data. The empirical part of the study consisted of a survey of 171 respondents and interviews with three employees of the surveyed enterprise.
In this paper, the author will mainly focus on integrated marketing communications and their role in the development of an enterprise in the restaurant industry during the Covid-19 pandemic. This research paper will consist of 4 main chapters. Each chapter will provide information on the required data:
First chapter describes theoretical app...
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