The theme is “Sales Development and Merchandising”.

Table of Contents
Table of Contents 1
Introduction 2
Task 1. 3
1.1. Description and history 3
1.2. Marketing techniques 4
Task 2. 6
2.1. Advertising 6
2.2. Public relations 7
Task 3. 9
3.1. Promotion Tools 9
3.2. Advertising effectiveness 9
3.3 Direct selling and conclusions 10
The main resulting conclusions 12
References list 13
Introduction
The theme is “Sales Development and Merchandising”.
The thesis was to developed, explore and evaluate moving services in "Dome Hotel & Spa".
In order to achieve this goal, the tourism sector was described, moving services was analyzed, explored motels of marketing environment, developed financial analysis and where developed evaluation of the effetivness for moving services.
In a market economy, anyone increasingly more in everyday life use different kind of services, meal withholding, restaurants, spa procedures to relax from the the daily routine, it also is used in hotel services – it has become an integral part of the the public of the exi...