THEORETICAL ASPECTS OF MARKETING STRATEGIES

TABLE OF CONTENTS
INTRODUCTION 2
1. THEORETICAL ASPECTS OF MARKETING STRATEGIES 4
1.1. The essence and importance of the marketing strategy for the company development 4
1.2. Types of marketing strategies 5
1.3. Development stages of the marketing strategy 7
2. THE ANALYSIS OF MERCURE HOTEL BUSINESS ENVIRONMENT 11
2.1. Companys’ profile 11
2.2. Factors affecting the company's internal environment 12
2.3. Factors affecting the company's external environment 13
3. THE ANALYSIS OF MERCURE HOTEL MARKETING STRATEGY 17
3.1. Hotel pricing policy 17
3.2. Distribution Analysis at Mercure Riga Center 18
3.3. Sales promotion at hotel Mercure Riga Centre 19
CONCLUSION AND PROPOSALS 22
BIBLIOGRAPHY 25
INTRODUCTION
Living in the 21st century, the timing and technological advancement have unequaledly utilized our attitude towards ourselves, the environment, global competition, speedy changing technological environment and the political situation. Earlier unknown companies appear on the market, and ot...