Introduction
The retail landscape thrives on the dynamic interplay between products and promotions, a complex realm where sales strategies merge with consumer behavior. Within this context, understanding the fundamental concepts and principles of product sales promotions in retail stores becomes paramount. In today's highly competitive market, understanding the influence of product sales promotions on consumer behavior and sales growth is crucial for businesses like Hackan Gip (HG) operating within the DIY market niche. This study addresses the pressing need to optimize sales strategies and capitalize on effective promotion types to boost HG product sales in DIY stores.
The DIY market is a dynamic and evolving landscape, characterized by shifting consumer preferences, diverse promotion strategies, and the constant introduction of new products. Amidst this backdrop, comprehending the effectiveness of different promotion types becomes vital for HG and other brands to remain competiti...