Executive Summary
This paper explores the possibilities of internalizing a company that sells online games and other entertainment products. The Latvian market was selected as a potential market, analyzed both from the business environment (SWOT and PESTEL analyzes) perspective and the cultural component. Based on the analysis, the main basic scenarios and strategies for internalization were formulated. The Latvian market is attractive in reducing costs for human resources and logistics, but it is also risky in terms of corruption and piracy.
Table of Contents
1. Introduction 4
1.1. Background to the Study 4
1.2. Aims and Objectives of the Study 4
2. Company Overview 4
2.1. Company Vision and Mission Statement, and Core Values 4
2.2. Company Organisation 5
3. Company’s Home Country Analysis 6
3.1. Firm and Country Specific Advantages 6
3.2. Home Country SWOT Analysis 6
3.3. Home Country External Environment Analysis 7
4. Target Country Analysis 7
4.1. Target Country SWOT Analysis 7
4.2...